Brandon Doyle

Mindset, Method, Metrics – Winning as a Modern Real Estate Agent

Authors Doyle, Dreher, and Saunders share wisdom gleaned from a combined forty-five years in the industry, including concepts that lead to an exponential improvement in business outcomes.

The key to their approach is its three-part structure:
– In the Mindset section of the book, you will be advised of practices and philosophies to help you develop a successful business.
– Next, the Metrics section will lay out the critical step-by-step analysis key to determining where you are, where you want to be, and how to construct a specific plan to get there.
– Finally, the Methods section will walk you through a number of proven strategies for marketing your real estate business, developing your referral networks, and establishing practices that you can take to the bank.

Along the way, you’ll get stories of the authors’ own experiences, innovative ways to overcome obstacles, an assessment of the latest technology, and new ideas and simple twists to make what you’re already doing more effective.

Real Estate Marketing Playbook

Countless marketing books have been written for real estate agents, and for a good reason: to survive in today’s challenging economic climate, real estate agents must wear so many hats at once to have a chance at success, and thus need as much help as they can get. While many real-estate marketing books offer a whole-life plan to achieving your goals or attempt to impress you with far-out tactics that may have worked for one person, one time, in a market unlike any other, this book is different. The Real Estate Marketing Playbook was inspired by observations and experiences over many years in the real estate business. Concise chapters get right to the point and offer actionable advice. You’ll receive a brief overview of each tactic, learn about best practices, and in most chapters, you’ll hear from experts as they chime in on their struggles and successes. This is not to say that the book is merely short; it is merely respectful of your time. Each chapter is its own contained unit. Feel free to flip to any section that intrigues you, or that addresses a situation applicable to you. Keep in mind that it is not humanly possible to implement every idea in this book. Neither is it possible that every concept applies to every real estate agent. Just like your real estate business, every situation is unique. Use common sense to determine if a plan is right for you, your market, and your business. This book is meant to be kept within reach throughout your business day – in the car, in your bag or briefcase, etc. It’s a perfect companion when waiting for open houses to begin or for clients to arrive. It’s a helpful lunchtime read to keep you in the mindset of innovation and forward movement for your business. Anytime you need a helpful hint or a compelling idea to help boost your current or next marketing project, crack it open; even just flipping it open and reading a chapter at random could spark an idea that skyrockets your real estate business. This book is not for those seeking a shortcut, but for those who are willing to challenge themselves to take advantage of every opportunity to grow their real estate business.

Success Rate Marketing: How Small Businesses can Leverage KPIs and Stop Losing Money

To even the best business owners, marketing often feels like a big bet—the kind where you don’t know the odds or even what happens when you play. And a bad bet is dangerous for everyone. Marketing missteps for big companies go viral, but small businesses who waste money on a bad campaign or halfhearted ads might burn through their resources and sacrifice years of growth. But what if you could turn marketing into an investment, rather than an expense or gamble? In Success Rate Marketing: How Small Businesses Can Leverage KPIs and Stop Losing Money, you’ll learn how to build marketing best practices into the core of your company. Author Brandon Doyle takes you through marketing methods that actually offer a return on your investments and—most importantly—shows you how to measure their success, so you can be sure you’re maximizing your results.